Chonic Migraine Ads Air On TV and Cable
WASHINGTON, DC; FRIDAY, OCTOBER 21st, 2011(MAGNUM)—UPDATED WEDNESDAY NOVEMBER 2ND, 2011—Watching TV we are very happy to report a newer trend these days, that of turning on the flat screen television only to see a well produced TV commercial selling a Migraine product. In this case we saw an Migraine inducing spot with a an attractive woman applying a substance on her for forehead with the very load and annoying words, come on all together now--"HeadOn. Apply directly to the forehead," "HeadOn. Apply directly to the forehead," "HeadOn. Apply directly to the forehead," By which time you are pulling out you hair and now need a hair growth product too!
The original HeadOn TV ad graphic seen here from 2006.
That was 2006 and the maker was manufacturer Miralus Healthcare of the homeopathic so-called headache product. It is 2011 and this time manufacturer of the FDA approved pharmaceutical product called Botox® which was recently approved for Chronic Migraines. It is being used in this capacity as a Migraine preventive for those sufferers who have 15 or more Migraine attacks a month.
Allergan’s www.MyChronicMigraine.com online project to aid Migraine sufferers.
What is different about the ad is Allergan Pharmaceutical, the company behind the medication being presented in a much softer tone of voice than our 2006 eye wincing "HeadOn. Apply directly to the forehead..." approach. What you might find positive about this time around in the Allergan ads in the familiar person in the semi-fetal pose on lying down on a red sofa found, the sofa that is in very familiar places we tend to be when a bad Migraine strikes and we would like to lie down--only if we could. It is a very clever and effect ad, tell us what you think?
The webpage on the MyChronicMigraine website where you can plug in your Zip code to locate a Migraine doctor with an understanding on how to use Botox® correctly.
The ad offers a website where one can find a doctor in their area who has been trained on the proper use of Botox® for a Migraine patient, which as you might imagine is not the same as making you look 20 years younger! For more information on Botox® Migraine visit their website today.
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